Anniz Fashion Collection started the way a lot of small Indian labels do — with one phone, one ring light and a lot of opinions about how a kurti should sit at the shoulder.
We began on Instagram because that is where our customers already were. Every piece we sell is filmed on a real person before it goes live, so you can see how the fabric falls, how the sleeve moves and what the colour actually looks like in daylight rather than under a studio filter.
Kurtis, sarees, dresses, co-ord sets, ethnic and party wear, and the accessories that finish a look. We work with small production runs, which means a piece can sell out and not come back — and it also means we can respond to what you tell us in the comments within a few weeks rather than a few seasons.
Every order is checked by hand before it is packed. We photograph what we ship. If something reaches you in a state we would not have accepted ourselves, we want to hear about it and we will make it right.
New drops land on Instagram first at @anniz_fashion_collection, then on this site. If you want to see a piece styled before you buy, the reel is usually already there.